How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible ...

SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best ...