Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) coverage into its Ad Intel product. Adding CTV coverage to Ad Intel, Nielsen’s ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore ...

BIScience has extended its AdClarity AI-powered ad intelligence platform, to offer data on Connected TV (CTV) in nineteen new countries - previously the CTV service was only available for the US.

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...