“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

According to Kaspersky, third-party incidents were the most costly enterprise data breaches in 2021, and with good reason. In third-party breaches, attackers gain access to sensitive enterprise data ...

You're a database administrator, working hard, never catching up. You keep the databases humming morning, noon and night, weekdays, weekends and holidays. Or at least you try to. But things happen.

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Maintaining a competitive edge can feel like a constant struggle as IT leaders race to adopt artificial intelligence (AI) to solve their IT challenges and drive innovation. But with the right tools, ...

In 2022, data breaches dominated the headlines. Companies from Twitter to Microsoft to American Airlines were the victims of data breaches as cybercriminals continued to wreak havoc in enterprises, ...