The hidden art-form, which can cost as much as six figures per shot, allows actors to remove bags under their eyes, hide acne scars or be de-aged. Says one artist who works with stars: "This is the ...

NYX Professional Makeup is a digital-first brand, said Yasmin Dastmalchi, general manager of the cosmetics company. Discussing its digital strategy — investing in initiatives in augmented reality and ...

New research explores why consumers are reluctant to use augmented reality make-up mirrors, with users fearing Augmented Reality (AR) devices/apps distort how others see them as well as how they ...