An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Nike, Inc. (NKE) adopted this slogan in 1988 while the company was in the midst of financial difficulties. This simple saying is now inseparable from the brand's athletic gear. It could be said that ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign by an organization called Truth Initiative is highlighting what it says are the dangers of nicotine products, ...

As shoppers begin dash to the mall and add gifts to their cart, there’s one one key sign that the holidays are within grasp. It’s not Santa’s sleigh, nor twinkling lights, but rather the campaigns ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...