The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.