If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

I have been patiently waiting for a buying opportunity in Unity (U), and the apocalypse in software stocks has finally provided one. Sentiment is very low in software as investors appear concerned ...

Unity has struggled for the past few years. The video game engine developer is finally getting back on its feet. Unity set out to "reset" itself in early 2024. It got out of non-core businesses, laid ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Though some developers were calling for John Riccitiello to step down, now that he has, it might not be enough to improve developer sentiment toward the company. Though some developers were calling ...

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...