GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

At the recent Google Marketing Live event, the search engine described how their data was showing that AI-powered search is ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for ...

Empower your teams with the must-have marketing skills - delivered to learners in the most efficient, most effective ways - to accelerate your organisation’s growth.