A version of this article appeared in the May 2013 issue of Harvard Business Review. Robert G. Eccles is a visiting professor of management practice at Saïd Business School, Oxford University, and the ...

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. Join our on-demand webinar to understand ...

The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments. Co-founded by the Spider-Man star, the beer brand ...

Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...

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