Learn how to use the built-in agent in Google Flow to brainstorm ideas, manage assets, and streamline your creative workflow.

Latest AI mystery is that there are 11 specific nouns used frequently by LLMs when creating short stories. Why those words?

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Gensler's team tested a range of vendor-created generative AI tools, some of which are now integrated within an in-house interface.

If you lead a creative team, in marketing, in film or in advertising, three concrete moves this quarter will compound for ...

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Over the past week, a new fanworks movement has kicked off, with the aim to root out authors using generative AI. But the ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...