When Yukihiro Katsuta joined Uniqlo in 2005, the clothing retailer’s founder Tadashi Yanai confided that the chances of successfully taking his brand global were perhaps “0.5 or 1 per cent”. Today ...
58mOpinion
What makes a grrreat marketing mascot?
With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle possibly gracing ...
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