A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

MiQ’s leaders are on a mission to educate the market and change how the adtech platform is perceived. In their most ...

This post was created in partnership with Viant Key takeaways The industry's core metrics were built to confirm delivery. But an ad served is not necessarily an ad watched, remembered, […] ...

Formula 1 is built on speed, competition and spectacle, but fans remember more than what happens on the track. Jim Beam's ...

Currency Exchange International Corp. (CXI-T) shares surged on Wednesday after the company reported second-quarter results that beat expectations. The company, which provides foreign exchange ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

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NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel like the last bastions of direct ad supply on CTV. Except, maybe not for long ...

With heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that for ...

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience ...

Live TV streaming service Philo has become the latest digitally delivered video content platform to introduce pause ads across its full ad-supported footprint. The format, says Philo, is now ...