We study the forces behind Google’s large web-search market share. We develop a demand model with switching costs, quality beliefs, and inattention, and estimate it using a field experiment. We find ...
Microsoft found a fake Perplexity AI Chrome extension that rerouted searches through attacker servers. Here’s what users ...
A malicious Chromium-based extension that spoofs the AI-powered answer engine Perplexity AI redirects browser search traffic using MV3 APIs and intermediary infrastructure.
This article is sponsored by SerpApi ...