CMO Council and MartechTribe Reveal Data-Driven Framework to Transform Fragmented Stacks into Predictive Business ...

Databricks made a significant move into the marketing technology industry today, announcing CustomerLake, a new agentic Customer Data Platform (CDP) built natively inside the Databricks lakehouse. The ...

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems, answering every new ...

RudderAI unlocks agentic capabilities across RudderStack's full Snowflake footprint — from real-time data pipelines and customer 360 profiles to downstream activation Even the most sophisticated teams ...

A new study from eClerx finds that the best marketing technology stack in the industry won’t help a marketing team deliver ROI if they aren’t acting on the insights that the stack delivers in ...

Growth programs usually split audience proof, consent posture, experiment configuration, suppression hygiene, QA approvals, and KPI readiness across multiple tools. Buyers still need one ...

Asana has acquired the workflow automation company StackAI for $75 million, part of a larger effort to position itself as an AI-native workplace platform. StackAI’s founders, Tony Rosinol and Bernard ...

Last week, OpenAI shocked the mathematical community by revealing that one of its internal artificial intelligence (AI) models had found a counterexample to a famous conjecture made by legendary ...

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. Most marketing teams have no shortage of tools. In fact, the ...

For 20 years, he hid his identity behind the nom de plume Foolbert Sturgeon as he chronicled Christ’s encounters with modern-day hypocrites in comic-book form. Frank Stack in a 1986 ...

Annalect, the data and analytics division of Omnicom Media Group, has announced a new initiative across the Middle East and North Africa (MENA) in collaboration with Snowflake to strengthen martech, ...

In the latest episode of How I Grew This, Adam Landis and Amanda Vandiver of Branch are chatting with Rebecca Nackson, Founder and CEO of Notable, about where most teams go wrong when buying and ...