The new defining topic in localization appears to be something called Contextual Understanding, powered by AI. It goes by other names: Content Intelligence, File X-Ray, Comprehensive Metadata, Content ...

Put your thinking cap on, because it's time to find out how much you know about history, geography, math, science, food, animals, entertainment and pop culture with this roundup of easy trivia ...

U.S. and allied export controls on advanced semiconductor technologies, imposed beginning in 2022, were designed to constrain China’s AI and high-end chip development. While progress on these goals ...

Appen has published a new paper showing that even the most advanced large language models (LLMs) continue to struggle with culturally nuanced translation, particularly when handling idioms, puns, and ...

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...