Matcha is one of the big success stories of the food and beverage industry. The viral green powder can be seen in thousands of coffee shop menus around the world, and has become so popular that ...

The story of Rocky’s Matcha begins not with a business plan, but with a shaman. It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

From lattes to cupcakes to ladoos, matcha has become a trendy ingredient that excites health enthusiasts everywhere. However, green tea was once in the spotlight, and many still incorporate it into ...

Priyanka Shahane is a writer for Food & Wine, specializing in kitchenware product reviews. She has over 12 years of experience writing and editing, plus over 20 years of cooking and baking experience.

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

So many Americans start their day with a cup (or two) of coffee. Yet as popular as Java is in the U.S., other parts of the world tend to favor other sources of caffeine. Matcha, for example, which ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...